How setting up a business is like having a baby

In the midst of establishing my own freelance marketing business, the much debated phrase ‘your business is your baby’ has popped into my head on more than a few occasions. The experiences of setting up a business and having a baby have a surprising number of similarities and they can both be rewarding and exhausting. Here are some of the key ways ‘your business is your baby’ may ring true.

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Lessons in event management for parenting and work

In the midst of planning a joint party for my soon to be 1 and 3 year olds, I’ve been reflecting on the similarities of good practice between organising events for children and clients. Good event management can make the difference between happy guests and dissatisfied ones, between success stories and negative word-of-mouth – the equivalent, in parenting, of a ‘disaster’ playdate where you end up hiding from the kids, pretending to look for someone’s coat whilst secretly scoffing chocolate and vowing never to host a party or go to ‘that place’ ever again. So I decided to write down 5 tips for managing successful events, whether they be for children or work.

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