In the midst of establishing my own freelance marketing business, the much debated phrase ‘your business is your baby’ has popped into my head on more than a few occasions. The experiences of setting up a business and having a baby have a surprising number of similarities and they can both be rewarding and exhausting. Here are some of the key ways ‘your business is your baby’ may ring true.
An estimated 90% of New Year’s resolutions fail; why? Often, it’s because they’re vague, too big, and not goal oriented. Add to that the fact that most people are juggling any number of responsibilities at any one time, and it’s easy to understand why resolving to make new or big changes is hard. But starting small could lead to the big changes you’re looking for.
As with marketing, the best advice with parenting is often to Keep it Simple. With over two million apps out there, using apps to simplify parenting life may seem like a ridiculous notion – but there are some that really can make a difference.
In business, when we successfully appeal to our customers’ needs, we will have a click through, an email enquiry, or best of all a sale to show for our efforts. Conversely, one of the challenges of parenting is that there are very few tangible outcomes to show for your efforts, despite it being the busiest (and often most thankless) job many people will ever do.
There has been much talk recently on marketers needing a wider set of skills to take on the challenges of the fast moving business world. A recent article by the CIM says that being up to date requires agility, the need to push outside your comfort zone and the ability to take on unfamiliar responsibilities – sound similar to parenting?
In the midst of planning a joint party for my soon to be 1 and 3 year olds, I’ve been reflecting on the similarities of good practice between organising events for children and clients. Good event management can make the difference between happy guests and dissatisfied ones, between success stories and negative word-of-mouth – the equivalent, in parenting, of a ‘disaster’ playdate where you end up hiding from the kids, pretending to look for someone’s coat whilst secretly scoffing chocolate and vowing never to host a party or go to ‘that place’ ever again. So I decided to write down 5 tips for managing successful events, whether they be for children or work.