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Musings of a Marketer applying lessons from work to life as a parent and vice-versa

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Month: November 2016

Measuring parenting wins with Maslow’s Hierarchy

November 24, 2016August 6, 20191 Comment

In business, when we successfully appeal to our customers’ needs, we will have a click through, an email enquiry, or best of all a sale to show for our efforts. Conversely, one of the challenges of parenting is that there are very few tangible outcomes to show for your efforts, despite it being the busiest (and often most thankless) job many people will ever do.

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How parenting equips you for modern marketing

November 9, 2016August 6, 2019Leave a comment

There has been much talk recently on marketers needing a wider set of skills to take on the challenges of the fast moving business world. A recent article by the CIM says that being up to date requires agility, the need to push outside your comfort zone and the ability to take on unfamiliar responsibilities – sound similar to parenting?

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